COLORADO SPRINGS, Colo. (Dec. 11, 2023) – In an exciting development for the world of volleyball, USA Volleyball has announced a partnership with League One Volleyball (LOVB). This collaboration aims to support LOVB’s upcoming American professional league, which is set to launch after the Paris Olympic Games in November 2024.
The main focus of this partnership is to grow the fan base and participation in volleyball across the country. Currently, many top U.S. players compete in leagues overseas for a significant portion of the year, away from their families, friends, and the American audience. The partnership between USA Volleyball and LOVB aims to change this dynamic and provide an opportunity for these players to showcase their skills on home turf.
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According to Jamie Davis, President and CEO of USA Volleyball, LOVB will not only attract U.S. National Team players but also some of the top talent from around the world. This creates a unique platform for American volleyball fans to see their idols play live and in-person. With LOVB’s professional league gaining traction, volleyball’s popularity is expected to rise even further.
In recent years, volleyball has witnessed a surge in popularity, especially among high school and college girls. Boys’ high school participation has also seen a significant increase of 40% since 2017. In the 2022-23 season, USA Volleyball membership grew by 9.6%, reaching a total of 408,000 members. This growth was observed across all levels of play, genders, and age groups.
Rosie Spaulding, COO of LOVB’s professional league, expressed her excitement about partnering with USA Volleyball to realize their vision of making volleyball the next major league sport in the United States. Spaulding believes that the world’s best professional players deserve the chance to play at home, in front of the same communities that supported them throughout their youth and college years. This partnership aims to change that paradigm and spearhead an exciting new movement in American sports.
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LOVB has recently unveiled the team names and logos for its professional teams, including LOVB Madison Volleyball, LOVB Omaha Volleyball, and LOVB Salt Lake Volleyball. Today, they have introduced their sixth and final city for the inaugural 2024-2025 season: LOVB Austin Volleyball. The team names and logos for the cities of Houston and Atlanta will be revealed on December 12 and 13, respectively.
USA Volleyball’s partnership with LOVB will primarily focus on supporting and promoting the league’s professional teams. Already, several present and former members of the U.S. Women’s National Team have affiliated themselves with LOVB. This includes notable players such as Lauren Carlini, Micha Hancock, Carli Lloyd, Jordyn Poulter, Justine Wong-Orantes, Kelsey (Robinson) Cook, Jordan Thompson, and Haleigh Washington. Additionally, U.S. WNT Assistant Coach Tama Miyashiro will also be coaching in the league.
For more information about LOVB and its professional league, please visit lovb.com/pro-league.
About USA Volleyball
Founded in 1928, USA Volleyball is the National Governing Body for the sport of volleyball in the United States. It is recognized by the United States Olympic and Paralympic Committee (USOPC), the International Volleyball Federation (FIVB), and World ParaVolley. With over 425,000 registered members, USA Volleyball organizes national championship events, coaching and officials certification programs, and grassroots development across all disciplines of volleyball. The organization’s teams have consistently achieved success on the international stage, winning Olympic and Paralympic medals, World Cup and World Championship titles. For more information, visit www.usavolleyball.org.
About League One Volleyball
Founded in 2020, LOVB is on a mission to reimagine the future of volleyball. With a unique community approach, this female-first league has attracted attention from notable investors who recognize the opportunity it presents. LOVB aims to reach the 38 million former and current players in the United States and establish itself as the most popular youth sport for girls. The inaugural professional season of LOVB will commence in the pre-season following the Paris Olympics in 2024 and run from November 2024 to April 2025. The league will feature six teams across six cities, including Atlanta, Houston, Madison, and Salt Lake. For more information on LOVB, its athlete council, and the professional league, please visit www.lovb.com.
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